Vertellus has ended its distribution arrangement with Ashland and is marketing its Chromabond line of PVNO dye-transfer inhibitor technology under the new Reilline brand name. The move reflects Vertellus’ decision to focus on expanding its chemistries for customers in the fabric and home care sector.

According to Bradley Buehler, business director, personal and consumer care products, Vertellus, the transition will allow the company to work more closely and strategically with customers. Vertellus will continue to produce the identical dye transfer inhibitor product using the same equipment, processes and manufacturing technologies.

The move also brings Reilline’s sales and marketing operations in-house, creating an infrastructure that will support the introduction of additional home and fabric care technologies.

More info: www.vertellus.com